YouTube is not just for classic media clips, cute pet tricks and bizarre dorm antics anymore. With a YouTube link on your web site and vice versa, you have a new marketing tool. But do not be so crass as to post blatant infomercials about your small business.

“What you want to post is something that the people on YouTube will find interesting or useful and will therefore watch,” says Michael Miller, the Indianapolis-based author of YouTube 4 U (Publishing in Que, 2008)

In his book, Miller cites the example of a pottery business that posted a how-to video on throwing pots on a potter wheel. “That’s what gets them in the door and then you direct them to your Web site from there.”

The fifth tip is the marketing strategy that has worked for many, including our friend Jenn. This knowledge and more is included free of charge when working with SnapsWeb.